4 Simple Ways to Get More Mileage Out of Your Press Release


Did you know that just 14% of releases posted on major wire services have been optimized for search? Or that press releases including an image or a video get shared three times more than text-only releases -– and viewers spend up to 30 seconds more time with this content -– but nearly half of marketers do not routinely add images to their press releases?

Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider these four simple tactics to amplify the reach of your news.

1. Write Your Release With Search in Mind

It’s no longer enough to write press release copy that tells a cle…
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Source :
http://mashable.com/2012/10/20/press-release-impact/